A well-known Uruguayan travel influencer takes his octogenarian parents to see the Riviera Maya on the trip of their lives. With this attractive concept we made a documentary film to sell 2 touristic destinations.
Ministry of Tourism of Mexico
Ministry of Tourism of Uruguay
American Express
At Recordarte we had Made for American Express, content with travel influencers. As a result of that experience and the prize that the winner was going to enjoy, the opportunity arises to do something more ambitious.
Involve the tourist destinations that the blogger was going to visit and make them see the promotion opportunity by generating powerful brand content.
We design an inspiring and emotional travel documentary. Content of interest to any traveler and with an attractive personal story.
Tourist destinations sell their benefits but are naturally integrated into a relevant story.
Beauty + landscapes + emotion = fascinating documentary
Diego Pons was the blogger chosen to star in this action. There were two interesting aspects in it.:
A good mass of followers and experience in front of the cameras after years starring in their video blog.
A very emotional personal story, with parents whom he sees little and a promise to travel together that has yet to be fulfilled.
At Grabarte we had with initial support from American Express to capture the winner's trip in short content, but we were clear that there was a great story and that it could grow a lot if watered with the right elements.
We present the proposal to the Ministry of Tourism From Uruguay, place of origin of Pons, y to the Ministry of Tourism of Mexico, travel destination. Both institutions knew how to see the potential of the action and joined it.
Once the documentary is produced, The distribution included the circuit of documentary festivals around the world and programming on television in several countries.. Besides, Some time later it was available on YouTube, a platform where our protagonist has tens of thousands of subscribers.
915 32 77 01
info@grabarte360.com
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