At Grabarte we designed and produced for Leroy Merlín a series of video content in which he managed to highlight in a simple and entertaining way the great R&D work of the brand..
Leroy Merlin
Strategic design / Project direction / Creativity and design / Audiovisual production / Content creation / Monitoring and tracking of KPIs
CONTEXTLeroy Merlin was one of the first to bet on the creation of massive content to dominate searches for the “Do it yourself”. Over the years they realized that the productions they made with quite rigid formats they had to be complemented with other higher quality pieces where other virtues of the brand can be shown..
CHALLENGEDemonstrate to the consumer the hidden side of the brand. that the investigation, Development and innovation are the paths by which they come to have the products with the best quality/price ratio on the market..
SOLUTIONWe generate a series of audiovisual content of high technical quality in which Leroy Merlín's own employees explained the R&D improvements and why these products had a low cost. All with a deep human component that generated immediate empathy with the viewers..
Exquisite production helps to understand an exquisite product.
The series called “In-Depth Documentaries” aimed to show the union of two essential values for Leroy Merlin.: Investment in R&D allows you to improve the quality of your products, lowering prices for the customer..
Through a totally different aesthetic from the videos of “Do it yourself” and brand tips, we demonstrate that Leroy Merlín has a less known technological facet. And, precisely, Its work in innovation is what allows it to obtain products of the highest quality range on the market at unbeatable prices.
But since all this could turn into technical gibberish, We gave it a human approach, putting the brand's workers at the center of the communication..
For example, We discovered that it is the sellers themselves who, from listening to your clients so much, They launch proposals to R&D to develop improvements in the products.
The result is videos where the viewer tunes in very quickly to the language., the way of expressing themselves and the problems that employees tell and from there discover all the work behind their favorite products.
—— Turn a business talk into an engaging event and eye-catching for any businessman.
—— Carry out a transversal strategy that relies on online for day-to-day content and offline for 3-4 big events a year.
—— Generate a feeling of community and belonging among Business range customers through in-person events.
915 32 77 01
info@grabarte360.com
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