Record yourself 360 leads the first Referral Marketing Observatory in Spain
a few years ago, Rigorous research on Recommendation Marketing was practically non-existent in our country. That's why, in Record yourself 360 We decided it was time to change this reality and created the first Referral Marketing Observatory in Spain. With the collaboration of the Complutense University of Madrid, We begin the path to understand and promote this strategy, identifying its transformative potential in the business field.
Given the lack of specific analysis on the matter, In this first report on "Customer referral and loyalty programs" we carry out an exhaustive bibliographic review to monitor global trends. This research was fundamental to mark the starting point of Referral Marketing in Spain.
Differentiation and loyalty, the power of Referral Marketing in the digital revolution
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Email marketing and content marketing: two techniques that drive Referral Marketing strategies
A loyal customer is one who identifies with a brand and trusts it., in such a way that it is encouraged to recommend it to friends or acquaintances. Therein lies the power of Referral Marketing. According to the latest report from our Marketing Observatory of recommendations, created together with the Complutense University of […]