Risk brands
that builds customer loyalty
At Grabarte we produced a series of video lessons on pairing as a value-added proposal for Marqués de Riscal users.
Client
Marqués de Riscal Winery
Services
Conceptualization and script / Graphic design / production, video production and editing
Development
Marqués de Riscal is one of the wineries with the most history and tradition in Spain, but always remain attentive to new communication trends. That is why we designed a loyalty strategy for them consisting of producing valuable content in audiovisual format and sharing it with customers and users who buy through their online store or are subscribed to their newsletter..
In the videos we opt for a careful and simple staging and for telling, with the help of a great expert, What dishes and recipes go best with some of the winery's flagship wines?. With a close and pleasant tone, We dismantled some myths about pairing and offered the brand's users ideas to succeed when organizing a dinner at home or going out to eat..
Definitely, a commitment to providing extra value to the customer so that they remain loyal to the brand that they like so much.
