STORYTELLING

Narrative techniques applied to online training

The consulting firm Entelgy wanted to offer its clients the opportunity to train in remote work and turned to Grabarte to give the course a greater degree of interest.
We developed a storytelling universe around the training that took it to a much higher level of engagement.
A project that has gained extra relevance due to the boom in teleworking that we are experiencing in recent months..

CLIENT

Entelgy

SERVICES

Strategy / Graphic design / Production of

Video / Narrative / Gamification

01 CONTEXT

Teleworking is growing and the pandemic has forced its implementation to accelerate.

02 CHALLENGE

Provide training with sufficient interest to avoid high dropout rates or emotional disconnection of employees.

03 SOLUTION

At Grabarte we prepared a strategy based on applying layers of narrative story to the lessons so that we turned this into a space adventure that the participants had to complete..

04

DEVELOPMENT

Narrative + Connection
emotional = high participation in the course

Once Entelgy broke down the training syllabus into teaching units, We carry out a first job in the search for a creative concept.

We chose a science fiction environment making the employees in crew members of a spacecraft with an important rescue mission.

To advance the mission, they had to learn a series of principles about remote work and become familiar with the tools and programs that make it possible..

Only by completing a mission and acquiring new knowledge could they unlock the next one and advance at the same time in the course and in the story..

At Grabarte we produced different materials for Entelgy training, including whitepapper, videos, interviews ,etc.

Telefónica and the Provincial Council of Vizcaya are some of the companies and entities that have used this training successfully..

05
DISCOVER THE
KEYS OF THE PROJECT

Design the training experience with a narrative approach helped consolidate its success.

Gamify the advancement of the syllabus with missions and levels helped generate a desire to advance on the part of the students.

Choose a futuristic and technological environment helps to implement the idea that teleworking is a solution with a great future.