AMEX BUSINESS TRENDS

The ideal content HUB for businessmen and entrepreneurs.

What begins as a niche content portal that helps market the Business range of American Express Cards, ends up becoming a complete on and off strategy to support professionals with inspiring experiences at the highest level.

CLIENT

American Express

SERVICES

Strategy / Planning / Web Design. / Media Plan / Blogging / Event Organization / Graphic Design / Video Production

01 CONTEXT

American Express wanted to implement a content strategy in its Business Cards division. Offer added value to increase loyalty and sales.

02 CHALLENGE

Grabarte had to generate its own ecosystem that would be equally useful and interesting for any type of sector or business activity..

03 SOLUTION

We transformed the Amex Business Trends portal into a content HUB and, starting from this, We design a strategy of conferences and meetings with top experts that, coming from other areas, offer a vision of success applied to business.

04

DEVELOPMENT

Inspiration + keys to success + product services = support for companies in their growth.

The first step in our Amex Business Trends redesign strategy was to expand the concept to add offline to online.

We create a series of events in which a well-known prestigious figure gives a conference aimed at success in business. Coaches of the stature of Victor Kuppers or elite athletes and trainers such as Pedro Martinez de la Rosa or Toni Nadal.

Besides, We turn these training activities into recreational experiences by adding components such as visits to the Montmeló circuit during the official Formula tests. 1, post-conference cocktails or networking meetings for attendees to network with each other.

In parallel, We continue to create informative content for the portal with articles and posts aimed at maximum financial efficiency in which business tips are combined with explaining the services and advantages of the brand's Business Cards.

05
DISCOVER THE
KEYS OF THE PROJECT

Turn a business talk into an engaging event and eye-catching for any businessman.

Carry out a transversal strategy that relies on online for day-to-day content and offline for 3-4 big events a year.

Generate a feeling of community and belonging among Business range customers through in-person events.