And Loyal customer is one who feels identified with a brand and trust her, in such a way that it is encouraged to recommend it to friends or acquaintances. Therein lies the power of Referral Marketing. According to the latest report from our Marketing Observatory of recommendations, created together with the Complutense University of Madrid, he 50% of purchasing decisions are based on a recommendation. But, in a world in which more and more companies are betting on loyalty and recommendation programs, how can a brand stand out?  The answer could be found in email marketing and content marketing.

The interconnection of these techniques not only amplifies the reach, but also strengthens the authenticity of the references, creating a perfect gear for brand growth. On one side, he email marketing forges the foundations of this synergy, providing a direct and personalized channel to communicate with the audience.

For other, he Content marketing acts as the magnet that attracts a wider audience. By creating valuable and relevant content, brands become worth sharing. Integrating this content into Referral Marketing campaigns amplifies visibility and credibility, since the references are supported by substantial and significant information.

The combination of these three techniques gives us a new world of possibilities to promote a sustainable and long-lasting brand growth in the competitive world of digital marketing.

Eduardo Moratalla, CEO of Grabarte 360