In today's digital age, the dynamic between brands and consumers has reached new levels and meanings. As Marketing and Communication professionals we must answer several crucial questions. How can we adapt? What is the most optimal way to enhance our clients' ability to create solid ties with their audiences?? What interactions should we generate to boost sales? The report "Customer referral and loyalty programs in Spanish companies" that we have developed together with the Complutense University of Madrid positions Recommendation Marketing as a key business strategy.
This second study that we have launched from the Referral Marketing Observatory of Spain has marked a before and after in the research of this technique. In the first edition of the report, We start from a more academic vision. Through this second installment, We have evolved to a more practical perspective that reveals information as relevant as that the 30% of acquired customers come through referral programs. Knowledge like this makes the report a perfect guide for companies that want to transform their customers into brand ambassadors.
A total of ten Communication managers, Advertising and Marketing of renowned companies such as American Express, Endesa or Cepsa, have shared their experience leading loyalty and/or recommendation programs. Knowing the vision of these experts allows us see beyond the purely transactional. Let's harness the potential of Referral Marketing to differentiate ourselves and create genuine experiences. These experiences, as stated by the group of participating managers, They make an important difference compared to more traditional strategies. Specific, They discerned that the economic reward, that satisfies and connects the customer, It also causes less of a surprise effect than rewards based on offering customers unique experiences..
From Grabarte 360 we have more than 15 years promoting brands with this innovative concept and based on their characteristics and needs. The result? Loyal customers who share a lasting and meaningful connection, higher volume of acquisition and sales.
Eduardo Moratalla, CEO of Grabarte 360
